Lenovo had a chance to redeem itself by apologizing, removing the software and quickly distancing itself from the company.
They screwed up by denying there was problem in the first place. Which means they were defending both their decision to install Superfish as well as, by proxy, Superfish itself.
Thus they are seen to be either incompetent (can't trust them) or malicious (also can't trust them).
Also consumers never bought Superfish. They paid for a relatively expensive piece of hardware from Lenovo and got screwed. They are right to blame Lenovo for it.
They screwed up by denying there was problem in the first place. Which means they were defending both their decision to install Superfish as well as, by proxy, Superfish itself.
Thus they are seen to be either incompetent (can't trust them) or malicious (also can't trust them).
Also consumers never bought Superfish. They paid for a relatively expensive piece of hardware from Lenovo and got screwed. They are right to blame Lenovo for it.