I would like more users to register my side project (http://getmousetrack.com), but I can't seem to convert anyone who visits the project site. At this point, I think I would pay for some service that gives me honest feedback on my landing page and maybe suggest ways to improve conversion rates.
1. Increase the padding on nearly all the divs; the text is too close to the borders.
2. Remove the "Confirm Password" field. IMO the risk that the few people who mistype their password will never return is worth making it easier for the rest.
3. The video could be shorter. You don't need the 4 second title before the video starts, and the simulation of the signup process takes too long and is boring to watch. Edit the video so that the text fields are filled in as quickly as the viewer can see them filled in, not as fast as it actually takes.
4. Consider adding a few bullet points outlining the benefits of being able to track users' mouse movements.
5. A unique icon would be nice.
6. Make the "Sign Up" button a unique color so that it stands out.
You've got a useful product, it's just that I have no clue that it is one. I'd suggest you throw away the video for a list of features, or something that'll highlight how quick and easy it is to use your product. Check out good landing pages of other startups. (They're a dime a dozen, think Shopify, Stripe etc.) Six Revisions has a good article on the basics you'll need for a landing page. (http://sixrevisions.com/content-strategy/designing-landing-p...) If you're not much of a designer yourself, you could consider paying a little bit over at 99Designs and getting a landing page out.
There are already a lot of services that do exactly that. I remember one that was pretty addictive where you'd give feedback on other people's sites in exchange for points that you could use to get feedback on your own.
But some quick googling should turn up a lot of similar sites.
And by the way, I don't want to be harsh, but you don't even tell visitors what your service does. How do you expect to convert anyone?
Nothing outside of the video suggest what Mousetrack is or does.
You should have a few bullet points highlighting what Mousetrack does and why it's useful.
You should remove the registration process from the video, because everyone knows what registering an account is and how to do it. It currently takes up almost 50% of the video itself.
It's really hard to see what's going on in the video because I can't full-screen the video, and the text is quite small when highlighting and copying the script.
