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Is it?

Grocery and department stores routinely have brands that compete with those they resell — but they’re not cut off for that. Eg, Kroger operates its own bakery and resells bread.

What makes technology unlike those?



I am not saying that reselling does not happen, obviously there is. But this doesn't disallow a bakery to stop selling to Kroger for resale if they do not want to. A company makes their own assessment if such deals are good for them or not. Anthropic determined that this deal is not good for them.


Stores regularly sell boxes of things labelled "not for individual resale". Here, windsurf would be the shopkeeper selling individual chewing gum strips out of the big package of 10x 5 strips.




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