Developed my disdain after having to put up with the incredibly shitty behaviour from the sales and account teams a few years ago.
Sure they had some novelty years ago, but everyone and their dog has disaggregated compute these days, and all their other “feature” just feel like enterprise money extraction that they’ve acquihired in.
One good reason is that a huge population of companies just don't have enough data to justify Snowflake. We sell a product built on it, and I wish we'd had DuckDB 3-4 years ago; it's perfect for 95%+ of our clients
I think DuckDB is great but I don't think it is necessarily playing the same game as Snowflake. A lot of people want the serverless option and DuckDB is not that.
BigQuery is more expensive than Snowflake though. You might as well just do Motherduck which would be cheaper than BQ but let you pull data from S3 which is cheaper than Snowflake storage.
Just for the data sharing feature alone it's worth using. It's so damn easy to onboard and maintain data sources when they have a Snowflake share. You don't have to worry each day about loading processes randomly failing and you don't have to write any custom logic to hit APIs and properly flatten and merge responses into the database.