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"Enshitification" is probably the most self-sabotaging term we could think of; in terms of how it makes us look like whining teenagers. I will never use it in polite conversation; which would ironically be a tech company's greatest goal for if we had a word.

But optics aside, this also ignores the problem that many of these businesses were not sustainable and were never sustainable. They are heading downhill, partially because they never had any ground to stand on. If we want to see less of this behavior, we should stop allowing the blitzscale strategy of running a loss to gain marketshare.

This is also why the claim of "greed" or "enshitification" falls on deaf ears for them. They could easily say: "No, we lit billions on fire as an investment to keep it free and grow market share; we're now asking for some returns on that investment. We're not adding a Pro plan, we were paying for the Pro plan previously. Be thankful for how long it lasted, and how much money you saved."



You bring up some good points. I guess I was too absolute in my statement as I didn't intend to imply it was the only problem. Given that, Windows gaining ads (nevermind the number of settings panels/windows, etc), games being released broken or loot box driven, google search once being good and now being ad driven, and a myriad of other problems have caused the downfall as well. So the big players are part of the problem too.


No doubt; Windows gaining ads is the most egregious form; because it combines advertising with an upfront payment.

I think many of the worst offenders, and so much of the problem, would go away if we combined a payment with a mandatory ad-free experience, for any bundled software. Buy a TV, no ads allowed on the TV itself. Buy a computer, no ads allowed on Windows itself. Buy a Mac, no ads allowed in Apple News, should it be bundled. If it's truly free software that the customer did not directly or indirectly pay for, then ads are permitted; but the moment there's a payment, it's over. You can have Free with Ads, you can have Paid with No Ads, but never both.

That would not stop Discord from getting worse, or other services like them; but not allowing a paid + ad combo would solve most of the painful problems.


> No, we lit billions on fire as an investment to keep it free and grow market share

This is a form of price dumping and it should be illegal. Actually I'm confused as to why this isn't considered to be illegal already becuase I thought we had laws against this.


It's not just newer unsustainable companies. There are plenty of businesses that have been around for decades that are now engaging in these enshittifying practices (for dearth of a better term). Big box appliances like washers/dryers, fridges. Vehicle manufacturers (BMW and their subscription service bullshit), we're fast approaching a world where even doing an oil change will have to be done by the dealership/authorized 3rd party.

These Ivy League MBAs have been getting taught how much money companies have been leaving on the table and they are infecting every industry.




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