No doubt; Windows gaining ads is the most egregious form; because it combines advertising with an upfront payment.
I think many of the worst offenders, and so much of the problem, would go away if we combined a payment with a mandatory ad-free experience, for any bundled software. Buy a TV, no ads allowed on the TV itself. Buy a computer, no ads allowed on Windows itself. Buy a Mac, no ads allowed in Apple News, should it be bundled. If it's truly free software that the customer did not directly or indirectly pay for, then ads are permitted; but the moment there's a payment, it's over. You can have Free with Ads, you can have Paid with No Ads, but never both.
That would not stop Discord from getting worse, or other services like them; but not allowing a paid + ad combo would solve most of the painful problems.
I think many of the worst offenders, and so much of the problem, would go away if we combined a payment with a mandatory ad-free experience, for any bundled software. Buy a TV, no ads allowed on the TV itself. Buy a computer, no ads allowed on Windows itself. Buy a Mac, no ads allowed in Apple News, should it be bundled. If it's truly free software that the customer did not directly or indirectly pay for, then ads are permitted; but the moment there's a payment, it's over. You can have Free with Ads, you can have Paid with No Ads, but never both.
That would not stop Discord from getting worse, or other services like them; but not allowing a paid + ad combo would solve most of the painful problems.