> This is not exactly what is meant by Commoditise your complements

You're right. The strict interpretation would be the more people who wear smartwatches, the wider Google's surveillance net.

Is there a commercial strategic term for denying your adversaries oxygen?

> Is there a commercial strategic term for denying your adversaries oxygen?

There's Microsoft's Embrace, extend, and extinguish https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis...

You have predatory pricing, which is illegal.

According to Wikipedia:

> Predatory pricing is a commercial pricing strategy which involves the use of large scale undercutting to eliminate competition.