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> wonder how they successfully justified this to the higher ups

Commoditise your complements.

Injecting competition into the watch market reduces the chances one of the majors, e.g. Apple or Altman, runs away with the wearables sector if it takes off again in respect of AI.



This is not exactly what is meant by Commoditise your complements.

"Commoditise your complements" in this setting would mean making watch OSs free for everyone in order to make demand for watches go up.


> This is not exactly what is meant by Commoditise your complements

You're right. The strict interpretation would be the more people who wear smartwatches, the wider Google's surveillance net.

Is there a commercial strategic term for denying your adversaries oxygen?


> Is there a commercial strategic term for denying your adversaries oxygen?

There's Microsoft's Embrace, extend, and extinguish https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis...


You have predatory pricing, which is illegal.

According to Wikipedia:

> Predatory pricing is a commercial pricing strategy which involves the use of large scale undercutting to eliminate competition.




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