Maybe a bit more like walking into a multiplex to discover there’s only one screen and that they’ve locked the doors behind you for the next few hours, but yes.

Well, people go to the cinema for the movie. Whereas people get on an airplane for the food.

Absorb the irony of that comment. Yea, exactly like going to the cinema. But that’s their point about hyperpersonalization being weirdly isolating.

A very back of the napkin math - so far, 2023's domestic box office total is 75% of 2019th (pre-covid). Although the number of releases in 2023 is 60% of 2019th number of releases as well. I definitely wouldn't say nobody is going to the movies. I would even say, I went to see some this year as many times as I probably went in 2019.

I see more movies than ever in theaters, because I have an Alamo subscription. It just becomes like going out to a restaurant, and you see a movie you might not have otherwise.

It also is like a restaurant where everyone is required to be silent and not use phones...