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A very back of the napkin math - so far, 2023's domestic box office total is 75% of 2019th (pre-covid). Although the number of releases in 2023 is 60% of 2019th number of releases as well. I definitely wouldn't say nobody is going to the movies. I would even say, I went to see some this year as many times as I probably went in 2019.



I see more movies than ever in theaters, because I have an Alamo subscription. It just becomes like going out to a restaurant, and you see a movie you might not have otherwise.

It also is like a restaurant where everyone is required to be silent and not use phones...




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