>Just looked into universal analytics. It has a limited history, and must be used with a separate program to make sense of the data, and has no pre defined reports. If I'm understanding correctly.
Can you clarify the product here, as Universal Analytics is also the name of the version of Google Analytics that is being superseded by GA4.
If that's what you're referring to, then yes, we're switching, our marketing departments rely on too many integrations with the Google Ecosystem, including ads, to want to move away from that ecosystem in the short ter,.
Can you clarify the product here, as Universal Analytics is also the name of the version of Google Analytics that is being superseded by GA4.
If that's what you're referring to, then yes, we're switching, our marketing departments rely on too many integrations with the Google Ecosystem, including ads, to want to move away from that ecosystem in the short ter,.