> The problem with not having the .com of your name is that it signals weakness.
That was wrong in 2015 and it is wrong now.
What is seen as validation to users in Europe is different to North America is different to Asia. You can run a whole business in a group chat back then, and North America is just catching on to that, barely moving off of the concept of a .com presence and being okay that other TLD's are good enough too. When you don't even need a website.
Do the thing that makes revenue.
At this point its simple to me: if you are relying on an audience that instinctively types .com or if you think you need a .com for a search result or ad campaign, that's what you're doing wrong. Like, are you intentionally selling to pensioners? Is that the audience you want? People that had the same 30 years as you did to figure out to use a computer but made 30 years of excuses instead?
Maybe, but I'm already seen enough 15-25-35 y.o. people who doesn't understand the concept of a domain name nor of a website. There is a significant overlap between them and people who primarily or only uses mobile devices to access Internet or to use any applications.
people reach your site by clicking through on social media and chatting apps - and referencing those places again if they cant remember
unless you specifically have targeted and proven that an audience is going to bring value to you, and they use .com and search engines to find you, then there is no reason to cater to these luddite and elderly people. Its a deprecated assumption only relevant to deprecated people.
That was wrong in 2015 and it is wrong now.
What is seen as validation to users in Europe is different to North America is different to Asia. You can run a whole business in a group chat back then, and North America is just catching on to that, barely moving off of the concept of a .com presence and being okay that other TLD's are good enough too. When you don't even need a website.
Do the thing that makes revenue.
At this point its simple to me: if you are relying on an audience that instinctively types .com or if you think you need a .com for a search result or ad campaign, that's what you're doing wrong. Like, are you intentionally selling to pensioners? Is that the audience you want? People that had the same 30 years as you did to figure out to use a computer but made 30 years of excuses instead?