Most dude ranchers I've met have barely figured out text messaging and email.
To assume that they know about Wix, or Squarespace, or even AirBnB, vastly overestimates their level of technical capability.
That's the gap you can fill. Find Luddite industries, and serve them. There is far more opportunity there than I think anyone realizes.
I say this as someone building a job board around a decidedly non-Luddite industry (www.rtljobs.com). If a really tech savvy industry segment can use the help, imagine what the Luddites need!
Luddite industries do exist, but many of them are well-served by tools and marketplaces that abstract away all the technology and just bring them business.
To assume that they know about Wix, or Squarespace, or even AirBnB, vastly overestimates their level of technical capability.
That's the gap you can fill. Find Luddite industries, and serve them. There is far more opportunity there than I think anyone realizes.
I say this as someone building a job board around a decidedly non-Luddite industry (www.rtljobs.com). If a really tech savvy industry segment can use the help, imagine what the Luddites need!