> there's no software engineering staff helping them build SEO platforms and booking systems.
All true, but on the one hand even commodity tools, the ones moms and pops most likely set up on their Wix page or whatever, now have SEO optimizations like open graph tags and the like.
And on the other hand they are very likely using AirBnb, Booking.com and related platforms.
So I maintain the best time to develop a market among these vendors was ten+ years ago, when you were giving them a true leg up.
Most dude ranchers I've met have barely figured out text messaging and email.
To assume that they know about Wix, or Squarespace, or even AirBnB, vastly overestimates their level of technical capability.
That's the gap you can fill. Find Luddite industries, and serve them. There is far more opportunity there than I think anyone realizes.
I say this as someone building a job board around a decidedly non-Luddite industry (www.rtljobs.com). If a really tech savvy industry segment can use the help, imagine what the Luddites need!
Luddite industries do exist, but many of them are well-served by tools and marketplaces that abstract away all the technology and just bring them business.
All true, but on the one hand even commodity tools, the ones moms and pops most likely set up on their Wix page or whatever, now have SEO optimizations like open graph tags and the like.
And on the other hand they are very likely using AirBnb, Booking.com and related platforms.
So I maintain the best time to develop a market among these vendors was ten+ years ago, when you were giving them a true leg up.