Could you please elaborate more or provide links on below?
> The VC playbooks for growth are now mature, standard and effective. So being able to leverage the funds and execute a standardized revenue generating plan is important.
Where can I find this standardized revenue generating plan?
I think what GP is saying isn't that there is one standardized playbook for revenue generation in the software space.
Rather, GP is saying that VCs have become very efficient at identifying opportunity areas in software, injecting money into founding teams in those areas, and using that money along with their influence on the founders and outside connection to create rapid growth.
Unless you can build a sales team to compete with that model, you get maybe two years before a VC-backed competitor shows up and starts acquiring big enterprise accounts at an astonishing pace due to their advantages in funding/connections. For an example, just look at Notion - they had to take on more funding to compete with Coda, Slab, and the half dozen other similar applications with deep-pocketed backers that have sprung up since Notion proved the market for such a product. (To be clear, IDK if that's why they took on more funding, I am speculating)
This means its now much harder to create a company like Github, Qualtrics, or Ebay, which reached mega status despite being bootstrapped.
By standard I mean cookie cutter: org charts, spending and strategy for targeted ads, trade show marketing, sales pipelines. With slight variations for target market/vertical.
It obviously requires a heavy spend but is also effective.
I totally agree VCs have become more aggressive in identifying opportunities and entrepreneurs aggressive in targeting small niche companies and can easily get VC funding.
> The VC playbooks for growth are now mature, standard and effective. So being able to leverage the funds and execute a standardized revenue generating plan is important.
Where can I find this standardized revenue generating plan?