By standard I mean cookie cutter: org charts, spending and strategy for targeted ads, trade show marketing, sales pipelines. With slight variations for target market/vertical.
It obviously requires a heavy spend but is also effective.
I totally agree VCs have become more aggressive in identifying opportunities and entrepreneurs aggressive in targeting small niche companies and can easily get VC funding.
By standard I mean cookie cutter: org charts, spending and strategy for targeted ads, trade show marketing, sales pipelines. With slight variations for target market/vertical.
It obviously requires a heavy spend but is also effective.
I totally agree VCs have become more aggressive in identifying opportunities and entrepreneurs aggressive in targeting small niche companies and can easily get VC funding.