Because that's what they told the US house antitrust committee. Apple CEO Tim Cook testified that “we [Apple] apply the rules to all developers evenly”. But that's clearly not true, looking at the examples listed above. The poster-child is Amazon, which only pays a 15% fee instead of 30%.
Likewise, after Fortnite added an alternative payment option that avoids Apple's 30% tax, Apple banned not only Fortnite, but engine updates for all apps that use the Unreal Engine. That's the opposite of what Tim Cook told congress.
> Epic Games also called out Apple on Tim Cook’s testimonial at the recent Congressional hearing.
> “Just over two weeks ago, Apple’s CEO Tim Cook was asked during a Congressional hearing whether Apple has “ever retaliated against or disadvantaged a developer who went public about their frustrations with the App Store”. Mr. Cook testified, “We do not retaliate or bully people. It’s strongly against our company culture.” But Apple has done just that,” it said in the statement.
