I think there is a difference between entire Apple as a company and Mac. I don't...

rimantas · on Feb 8, 2011

Maybe, but from their last report: "Apple sold 4.13 million Macs during the quarter, a 23 percent unit increase over the year-ago quarter."

sandipagr · on Feb 8, 2011

Yeah there is no denial that Apple is doing great but it's far easier to gain a 23% increase when you have 4-5% share than gaining a 10% with 95% share.

sjs · on Feb 8, 2011

It's not that easy. I think the (lack of) popularity of Macs during the 90s through 2005-ish is a clear indication of that.

I also disagree with the logic a bit. Where's the tipping point? At what percentage market share does it become difficult to gain more?