It's a hard one, but I really do hate advertising and visual clutter that much, and if I remember that I have been advertised at, particularly intrusive ads, I will try to avoid that brand.
These days as I don't read paper news and don't watch broadcast tv (I subscribe to netflix, prime and nowtv instead), I actually find ads in the cinema most offensive, because I can't escape easily.
--edit--
I'm not going to try to claim I'm totally immune to brand awareness campaigns that would be silly, but I do genuinely find it that annoying now.
Unfortunately, most marketers that focus on brand awareness would say that eliciting any reaction to a brand is better than not eliciting the reaction at all.
I don't have any studies on hand, but it would be interesting to test whether, on average, the initial negative reaction is better for long term brand recognition than no reaction and whether the negative nature persists, or if it shifts into familiarity territory and eventually becomes more positive than negative, as something familiar usually feels safer.
If anyone has any studies to this effect, would love to read them.
These days as I don't read paper news and don't watch broadcast tv (I subscribe to netflix, prime and nowtv instead), I actually find ads in the cinema most offensive, because I can't escape easily.
--edit--
I'm not going to try to claim I'm totally immune to brand awareness campaigns that would be silly, but I do genuinely find it that annoying now.