Your background as a developer allows you to deeply empathize with our subscribers. You will help further accelerate our rapid growth through exquisite execution and continual experimentation to determine how to best reach our developer, CIO and CISO audience across paid, earned and owned content, as well as through outside-the-box marketing.
What will be your responsibilities:
Online customer acquisition and conversion funnel optimization.
Analyze and understand our most profitable acquisition channels.
Assess and improve website performance and funnel via A/B testing.
Set monthly budgets, manage acquisition goals, and provide performance reports.
What we need from you:
-Experience as a software developer.
-Specific experience in running acquisition campaigns targeted at developers.
-Advanced understanding of analytics platforms like Google Analytics, Mixpanel etc.
-Specific experience in conducting funnel optimization, including A/B testing.
-Strong budgeting skills for allocating & optimizing spend across a number of different online channels.
Product Marketing Mgr (Subscriber Acquisition) (SEATTLE, WA, REMOTE)
Your background as a developer allows you to deeply empathize with our subscribers. You will help further accelerate our rapid growth through exquisite execution and continual experimentation to determine how to best reach our developer, CIO and CISO audience across paid, earned and owned content, as well as through outside-the-box marketing.
What will be your responsibilities: Online customer acquisition and conversion funnel optimization. Analyze and understand our most profitable acquisition channels. Assess and improve website performance and funnel via A/B testing. Set monthly budgets, manage acquisition goals, and provide performance reports. What we need from you: -Experience as a software developer. -Specific experience in running acquisition campaigns targeted at developers. -Advanced understanding of analytics platforms like Google Analytics, Mixpanel etc. -Specific experience in conducting funnel optimization, including A/B testing. -Strong budgeting skills for allocating & optimizing spend across a number of different online channels.