Amazon offers FBA, which allows you to store your inventory in their warehouses, and ship products to customers via an api. How sets you apart from this? I'm guessing simpler user interface (Amazon's leaves a lot to be desired)?
FBA is literally 2-3x industry standard pricing and is used almost entirely in order to increase the value proposition to buyers from/in the Amazon markerplaces exclusively. Pretty much no one sells through other channels and ships from FBA. Many sellers maintain a non-amazon warehouse.
Having said that, I am guessing this startup is not attempting to compete on pricing.
You hit it on the nose. People rarely decide between us and Amazon, usually it is between some random fulfillment centers their friends heard of and us. We have been pretty competitive on price so far, but mostly our benefit is we give total pricling upfront. Seemingly cheaper warehouses will give a low rate, but what is the true cost of using them? Are you hiring people or paying for mistakes they make?
We do our best to be price competitive which is part of our pricing model. We never try to win on a price war but we're better in terms of pricing compared to both FBA & Shipwire.
Amazon also has a very arcane fee structure. Our fees are guaranteed to be the final price you see on the page. We've developed our pricing model so we have confidence we can manage your account without any issues.
Additionally, you have more control of the process with us than Amazon.
