On the infographic the subtext of "1000x faster" is "up to 100s of times faster ...

On the infographic the subtext of "1000x faster" is "up to 100s of times faster than NAND"

Then it mentions 10x more performance with a PCIe/NVMe interface.

Still all good things, but 1000x is probably more marketing than reality.

My guess is that 10x indicates that they've saturated the bandwidth of the PCIe interface.