If that population is practically nil, then what's the problem with torrents/pirating?
Nobody doing it: no loss to the studios.
Even without knowing exactly, precisely how many people int he USA are torrenting and pirating, the studios seem to think it's a Great Big Deal, and are willing to splash out a lot of cash, and a lot of good will to get torrenting stopped. That would seem to indicate that the US population that cares about torrents is actually pretty large.