What do you do with your analogy now that Rackspace offers official support for helping you with your AWS and Azure deployments? Are the general contractors who started the local hardware store now also working a side job at Home Depot? ;)
Local shop owner offers consulting service - go with you to the Home Depot and help you find right things for your project (and hoping next time you'll go the his shop, after you see how good he is) :)
