Perhaps not Google. Maybe Google and Facebook.

Robert Scoble has an interesting perspective on the ambitions of Facebook.

"Phase 1. Harvard only.

Phase 2. Harvard+Colleges only.

Phase 3. Harvard+Colleges+Geeks only.

Phase 4. All those above+All People (in the social graph).

Phase 5. All those above+People and businesses in the social graph.

Phase 6. All those above+People, businesses, and well-known objects in the social graph.

Phase 7. All people, businesses, objects in the social graph."

http://scobleizer.com/2009/03/21/why-facebook-has-never-list...