Many companies (including Google, etc.) are making healthy progress here, but nobody has managed to really tell me the incremental value of my display efforts, the value of a view-through, whether bidding on that brand term really made a difference, etc.
Right now the tools out there can give you different lenses to view data through (static/custom attribution models), or take a stab at finding a data-driven, dynamic attribution model.
However the outputs all seem to be pretty underwhelming and do not typically spit out actionable insights like "Increasing spend on X, Y and Z placements should give an incremental revenue lift of $$$$."
Companies have tried, and for the most part failed. If anyone thinks they have the solution I've been waiting for, please don't hesitate to respond. But as a starter, your offering should do more than the free version of Google Analytics.
I have a product in beta right now that was created to solve this problem for my own agency and now I'm bringing it to market as SAAS - https://www.getbridgeanalytics.com . I don't list the actionable insights you describe on the splash page features but that is what is being built behind the scenes. Its in very early beta but I'd love to have you join if you are interested. Let me know at mike@getbridgeanalytics.com
Many companies (including Google, etc.) are making healthy progress here, but nobody has managed to really tell me the incremental value of my display efforts, the value of a view-through, whether bidding on that brand term really made a difference, etc.
Right now the tools out there can give you different lenses to view data through (static/custom attribution models), or take a stab at finding a data-driven, dynamic attribution model.
However the outputs all seem to be pretty underwhelming and do not typically spit out actionable insights like "Increasing spend on X, Y and Z placements should give an incremental revenue lift of $$$$."
Companies have tried, and for the most part failed. If anyone thinks they have the solution I've been waiting for, please don't hesitate to respond. But as a starter, your offering should do more than the free version of Google Analytics.