"Ultimately, I think the real moral is that more companies should do their own thing, even if that thing is not great in the abstract. Being different carries a value of its own, and it breeds biodiversity that's healthy for the system as a whole. (Of course, many of the things companies try are really bad for various reasons, but that's a different story…)"

This really resonated with me - especially as a start up, doing what feels right just makes sense, especially when that's consistent with your team's culture and even sense of humor.

Real example - when we're not getting a sense of the 'real' person we're interviewing, we take them out for a friendly game of foosball. It's brilliant at removing nerves, but also gives us great insights into their team skills, competitiveness, and more.