I don't care how "successful" Netflix becomes: I will not do business with spammers, and if you do business with Netflix, you are supporting a company that engages in spam.

References:

https://groups.google.com/forum/#!topic/news.admin.net-abuse...

http://use.perl.org/use.perl.org/_jdavidb/journal/18650.html

http://web.archive.org/web/20050215120033/http://manatee.moj...

(And yes, I have personally received spam E-mails advertising Netflix.)