in his zeal to repeat his unproven tautology over and over again, the author completely contradicts himself in the fifth paragraph ("I have made my case..."):

" I believe there is really no downside to becoming a Type #2 person and only upside."

Um, what ?

I'm guessing that sentence should say "#1" instead of "#2"... but given that the whole entry leads into an ad, I guess it doesn't matter.