This marks the beginning of the end of Reddit. It's been a long time coming and Reddit has become a huge promotional platform for pseudo user generated content submitted by shills and celebrities.
That site has been down all day. But frankly if they get all of the racists/fat haters/misogynists/etc then Reddit will be significantly better for it.
The site always had undertones of this stuff, but as the popularity grew these previously minority voices got louder and louder and harder to ignore until I myself don't spend a whole lot of time on Reddit now.
Yeah take a gander at some of the bigger 100k+ subscriber reddit comments...low effort comments with grammar or spelling mistakes.
For instance, /r/games used to be super awesome with great comments and discussion. Since it got bigger over the past few years posts are lackluster, comments are nonsensical, and so on...gah now I'm ranting
A lot of people are migrating to Voat.
http://voat.co