I accept that Coursera wants to earn money. But if paid, verified certificates can't fulfill this wish to Coursera (others on this discussion page already have argued, why it is not that easy to offer additional value for verified certificates), why doesn't Coursera try a completely different way to earn money:
It is often discussed on HN that there is a lack of qualified, say, programmers, data science experts etc. The "typical graduate" of Coursera courses is an ideal candidate to fulfill this role: Why doesn't Coursera instead let employers pay for access to their user database so that they can find high-potential candidates for their open jobs (a little bit similar to Stack Overflow Careers, but with a different focus). Why don't startups that look for underestimated, say, Python programmers search the Coursera database for good graduates of some Python programming course on Coursera. I can imagine that there could be money to be made if the often argued shortage of qualified programmers etc. is true.
It is often discussed on HN that there is a lack of qualified, say, programmers, data science experts etc. The "typical graduate" of Coursera courses is an ideal candidate to fulfill this role: Why doesn't Coursera instead let employers pay for access to their user database so that they can find high-potential candidates for their open jobs (a little bit similar to Stack Overflow Careers, but with a different focus). Why don't startups that look for underestimated, say, Python programmers search the Coursera database for good graduates of some Python programming course on Coursera. I can imagine that there could be money to be made if the often argued shortage of qualified programmers etc. is true.