If we somehow managed to sample 100 new side-projects created in that same week, without any selection bias, I am confident that it would be in the top few.
It also acted as a perfect breeding ground to teach the ins and outs of adword marketing and conversion in a "low-upfront cost" way, which went on to have other benefits.
I was very reluctant to publish this. I even wrote to Patrick to make sure I wasn't stepping out of line (I didn't get a response, but that's OK at least I didn't get a cease & desist ;) ).
