> 98. Testimonials. Create commercials featuring real-life people in situations where buying a Mac (or switching to a Mac) saved the day.
This is an example of one thing that Apple gets really right. For some reason, other companies have found it really difficult to achieve the success that Apple has with their commercials and branding. Some (in my opinion) great work by Apple:
This is an example of one thing that Apple gets really right. For some reason, other companies have found it really difficult to achieve the success that Apple has with their commercials and branding. Some (in my opinion) great work by Apple:
1. 2013 Christmas Commercial (https://www.youtube.com/watch?v=v76f6KPSJ2w)
2. Shot on iPhone6 (https://www.apple.com/au/iphone/world-gallery/)