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> More seriously, depression is linked to compulsive purchases.

I think in the case of Facebook it's that you are the product, more specifically: your emotions are the product. You get other stereotypes but by-and-large the most well known stereotype on Facebook is someone who shares all their emotions. Facebook even encourages it: now in a relationship, married, divorced, broke up, etc. Relationships aren't "official" until they are "Facebook official."

Your emotional drama is what shows up on your friends' feeds (as does theirs on yours). Your drama is why your friends show up to read Facebook. Whether or not they click the 'like' button determines how you feel and deal with your emotions.

When you are looking for approval for your emotions you are never dealing with your emotions. When you are never dealing with your emotions you are depressed.



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