When Julie Aigner-Clark founded Baby Einstein and started shooting her edutainment videos in her basement, she never worried about licensing the Einstein name. She just went ahead and did it. Many years later, they settled the name licensing dispute with Albert Einstein's estate, paying them considerable royalties.
True entrepreneurship involves risk taking. You can't plan for everything and you can't wait.
I agree with you. Yet is it wise to go talking about something stupid? I'm not sure. Big corps already know this. The Valley might be learning. In the big scheme of things this might not be a huge deal, but as this story is spinned, it might give the image that Zynga's revenue is 100% scam, when in fact it might be 10% of 20% scammy.
I have something stupid I did in my past. I don't talk about it for the same fear as having to take heat like this dude is taking. I've actually written about it a couple times only to delete the post minutes later.
Seeing this play out, I feel I made the right decision. Otherwise, you never know when a competitor of yours will find that lil post and try and spin a huge negative story out of something that happened years ago in my teens and is hardly relavant. This might be a good lesson for startup CEOs on controlling their mouths even at the risk of coming across as a suit.
Btw, another great example is to read up the MySpace story in the book Hacking MySpace. Their parent company was deep into spyware business and pretty much that is what helped pay the bills. It also almost killed the myspace acquisition.
The disapproval directed toward this guy is not because he gambled and lost. It's because he scammed people. It was wrong. If he had flown below the radar and become rich and successful, and later moved to a more respectable business strategy, it would have still been wrong. How did you read the discussion of this issue and misunderstand? Do you think all the moral disapproval expressed here is a sham? That we are just dumping on a loser and would have applauded him if he got away with it?
There's also a huge debate about the validity of her claims. Not only did she not care about using the name, but she doesn't care much about the efficacy of her product.
True entrepreneurship involves risk taking. You can't plan for everything and you can't wait.