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> Does anyone actually care that their plugs are elegant?

Some people do, I think its an expression of culture. Its hard not to notice that the swiss and the nordic countries (especially Sweden and Norway) value a certain aesthetics. This expresses itself in many things, ranging from architecture to product design, art and the design of public spaces.

There is a reason swiss typography was big, and why nordic design is appreciated all over the world. It could only emerge from these cultural surroundings, its a mindset.

That plug is an expression of british engineering values. Its certainly a very well designed plug, but I also believe the reason why swiss and nordic products are more popular than british ones is that they are made with a different approach.

Probably those same values are also the reason why british music is so great, and why swiss music is... oh well, have you ever listened to mundart-rock? So I'm not saying X is better than Y, there are trade-offs involved.




"why swiss music is... oh well..."

Reminds me of a favorite recording of Dizzy Gillespie playing with his band at Montreux. It's a pretty reserved audience, and Dizzy, who was renowned for having a lively interchange with his audiences, said while introducing vibe player Milt Jackson:

"So far, you are a typical Swiss audience. Of course, a Swiss audience might not be the greatest audience in the world. But they will do until the real thing comes along."

The last was said mirthfully, pausing to emphasize each word, and the audience chuckles good-naturedly, knowing their limitations.



You're aware that's not real, right?


Uh, of course I am... now. I wasn't.




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