Bundling is better for some consumers, unbundled is better for some consumers, depending on their preferences. An incomplete analysis can be found here: https://livingeconomics.org/article.asp?docId=288 , incomplete because it doesn't reflect that when moving from a pure bundling to mixed-bundling regime, the bundle prices should theoretically increase, and also because it's an analysis of markets where marginal costs are positive.
Furthermore, for TV in particular, there's the effect that an unbundled channel will get lower viewership than a bundled channel, and thus will receive lower advertising revenues, so the unbundled price will be driven up considerably higher.
In short, people who are crazy about one or two channels/content sources will love unbundling, people who watch a lot of channels will hate the (inexorable) advent of unbundling.
Furthermore, for TV in particular, there's the effect that an unbundled channel will get lower viewership than a bundled channel, and thus will receive lower advertising revenues, so the unbundled price will be driven up considerably higher.
In short, people who are crazy about one or two channels/content sources will love unbundling, people who watch a lot of channels will hate the (inexorable) advent of unbundling.