So fundamentally we think we have built a better Expedia, that also happens to have a lot of social features. The core value of the site is that it's a much simpler way to plan a trip than currently exists. If you happen to be traveling with friends or colleagues, you can also invite people and they can customize and book a similar trip in a few clicks. There is a unique url that you can share with all the info on your trip so that people can check it out and decide to join - here's a example: https://www.hopon.com/triplists/1982?l=26e564b1e19b85ecf8106...