Honest question: Do online ads have any redeeming value?
No one seems to have anything nice to say about them. Ever. I can only recall two or maybe three times when I've clicked on an ad, and even then I can't remember what they were for. The only ads that have any real utility for me are television commercials that are particularly funny/quotable or remind me that a tv show is coming back on the air.
Can anyone report a single positive experience with online advertising?
The best use case for ads, I think, are in retargeting– meaning you only hit people who've already visited your site before, and you hit them maybe with an offer they might be interested in. But you have to be sensitive to the context, etc. I don't envy ad folks.
The only time I've (purposely) clicked on an ad was in Feedly. With all the feeds their users are subscribed to, Feedly have must a very detailed profiles.
No one seems to have anything nice to say about them. Ever. I can only recall two or maybe three times when I've clicked on an ad, and even then I can't remember what they were for. The only ads that have any real utility for me are television commercials that are particularly funny/quotable or remind me that a tv show is coming back on the air.
Can anyone report a single positive experience with online advertising?