Thats a truth few wearable companies understand. Many just shove the same functionality of the phone onto your wrist, which is the worst of both worlds. They miss out on the unique opportunities wearables have and focus on smartphone features that are sub-optimal (at best) for a wearable.

Pebble is the leader in this way of thinking. They are showing more innovation than Apple with the announcement of the smartbands. Opening up a world of possibilities for software and hardware engineers/ideas