It's not sneaky. This is the way returns are calculated in the industry. 1.09 * 1.09 * 1.09 would be 3 years of 9% returns compounded. In the same way if the total return over 3 years is 50% you take the cube root of 1.5 to figure out what return each year would give you the same. In this 50% over 3 years example it would be around 14.5% a year.
I've certainly seen journalists give out such a simplistic number, usually phrased as "$1 invested when the company went public would be worth $XXX today." And when the numbers are presented in a chart, it shows basically the same thing (often labeled the "growth of $1" or "growth of $100"). But when the numbers show up in a table, they are annualized. That allows you to compare the different cells in the table ( http://blog.greaterthanzero.com/post/57991351347/measuring-i... ).
