An electric-assist bakfiets (dutch-style cargo bike) costs around €1600 - way less than this thing; and it works when out of juice. The scooter is probably a bit faster, but with the speed of city traffic and 30km/h / 20mph zones popping up all over, I don't see much of an advantage there.
Of course, the market has room for many variations on a theme. But it also makes me wonder if the motivation for variation sometimes isn't like the design of the Strida (https://en.wikipedia.org/wiki/Strida). According to an interview Mark Sanders (the designer) gave on TV in the 80s, that was originally designed with an X frame and looked more like a normal bike, but then they did a patent search and discovered a folding bike with that design in Asia. So Mark redesigned it to the A frame you see today not because it was better from an engineering/design standpoint, but to make a protectable design. I'd be surprised if this company didn't have a sheaf of patents in its pocket.
Note that the article is dated 2013. The company http://litmotors.com has now pivoted (don't see that scooter anywhere on its website) to a bigger personal vehicle.
Of course, the market has room for many variations on a theme. But it also makes me wonder if the motivation for variation sometimes isn't like the design of the Strida (https://en.wikipedia.org/wiki/Strida). According to an interview Mark Sanders (the designer) gave on TV in the 80s, that was originally designed with an X frame and looked more like a normal bike, but then they did a patent search and discovered a folding bike with that design in Asia. So Mark redesigned it to the A frame you see today not because it was better from an engineering/design standpoint, but to make a protectable design. I'd be surprised if this company didn't have a sheaf of patents in its pocket.