Heheh... it's amazing that little confirmation email I wrote in 1999 is still in use today.
When I started CD Baby, I just wrote the typical "Your order has been shipped to the following address..." type email, but after 6 months thought, "I can do better than that. There are enough boring notices in the world," and wrote that one instead.
It was no big strategy. Just having fun. But it's been so blogged and forwarded it's amazing how tiny details can make the difference that make someone tell their friends about your company.
On a similar note, at the end of every order, we asked the customer if they had any special requests. People would often say things like, "I'd sure love a Snickers bar about now." So we'd always go down to the store and include whatever they asked within reason.
When I started CD Baby, I just wrote the typical "Your order has been shipped to the following address..." type email, but after 6 months thought, "I can do better than that. There are enough boring notices in the world," and wrote that one instead.
It was no big strategy. Just having fun. But it's been so blogged and forwarded it's amazing how tiny details can make the difference that make someone tell their friends about your company.
On a similar note, at the end of every order, we asked the customer if they had any special requests. People would often say things like, "I'd sure love a Snickers bar about now." So we'd always go down to the store and include whatever they asked within reason.
One day we got a totally unreasonable request, but let the customer tell that tale: http://www.youtube.com/watch?v=KCIXkbfgR6g
:-)