No no - it's the means, and the ends. When your driver is share value, it clouds everything. When your driver is delivering amazing products, services, doing great research, and so on, success in those areas is more likely, and that rising tide lifts all boats, especially shareholder value.

At its extremes, it's altruism vs. Dr. Evil. But focusing on delivering to the customer vs. delivering to the shareholder as the first order of business is the differentiator. Do the first, and the second will come naturally. Do the second, and the results of both are questionable.