Well, Wired is no NGO either... and yet its article prompted Google to do something about it, as reported by nebula [http://www.wired.com/epicenter/2009/10/usenet_fix/]. A nice example of two "evil" companies benefiting the public good...

I must confess to being a brainwashed Googlevangelist, but anyway... if it wasn't for Google's (lucrative) actions, maybe non-profit projects such as the Internet Archive might not have saved those magtapes in time.