I don't know. I used to work for AWS, and this sounds very link an internal tool that is used to manage the entire Amazon retail infrastructure. That being the case, this is going to be a lot more powerful and useful for online infrastructure (in AWS, obviously) than anything else out there. Even if it's not all that initially, I suspect the extra functionality will come sooner rather than later.
It's somewhat annoying I know, but I'm not going to go into more detail as I'm not sure about the legality of my position should I do so.
Edit: On review of their website, I had missed the announcements for Amazon CodePipeline and Amazon CodeDeploy, which between them provide all the missing functionality I hinted at above. And so yes, it looks like this is the internal tool I was referring to.
CodeDeploy is essentially Apollo (lite, so to speak).
CodePipelines is Amazon Pipelines.
CodeCommit is persumably Amazon GitFarm (according to our former AWS engineer here).
We've got an amazing Builder Tools team here at Amazon, I must say.
It's somewhat annoying I know, but I'm not going to go into more detail as I'm not sure about the legality of my position should I do so.
Edit: On review of their website, I had missed the announcements for Amazon CodePipeline and Amazon CodeDeploy, which between them provide all the missing functionality I hinted at above. And so yes, it looks like this is the internal tool I was referring to.