Semco. You may want to read Ricardo Semler's book http://www.amazon.com/Maverick-Success-Behind-Unusual-Workpl... it's 20 years old but for some reason it's not a classic in startups or US business environments (edit: oh I see someone mentioned it). He wrote a more recent book I haven't read: http://www.amazon.com/Seven-Day-Weekend-Changing-Work-Works-... anyone with comments on this one?