Its a campaign by the PM of India to encourage companies to 'make in India' and hence the website name. Of course we all know the label 'made in Xyz', but they probably chose the name based on the campaign name.

EDIT: But I agree that the website fails to clearly state its objectives and provide information to people on how to navigate the ubiquitous red tape.

No. The site is basically a red carpet for foreign businesses to manufacture their products in India. As in, "Come and make your products in India."

Website not friendly on mobile.. Works better on desktop..

I think the idea is to encourage people to make stuff in India, rather than a list of things already made in India... but yeah, it threw me off too.