I love my Kindle because it got ultimate display compared to any other media device. It's just delighting experience to read in full sunshine. If you try your iDevice(s), you can't see a thing in those conditions. Another great features are of course the battery life and weight. Many manufacturers advertise light tablets, but most of those aren't light. I'll always have my Kindle with me, and it allows me to read tons of stuff during the year. I'm using it more than one hour / day.