Motorola makes a watch, the Moto 360, the name being an obvious hat tip to being round. There's a bit of black plastic along the bottom though, so the actual screen takes up a bit less than the full area of the circle. And Gruber certainly seems to think he's very clever in consistently calling it the "Moto 270".
Maybe he has a good argument that they can't call their thing Markdown, but certainly if he starts whinging that they aren't properly capitalizing his trademark, then I think he's behaving in a hypocritical fashion when he quite clearly takes other people's trademarks so casually.
Also, I think it's just as childish as seeing Micro$oft back in the day, but I guess that's a matter of taste.
Wow, I really don't understand how this man has such a following. Everything I hear about him is so petty (not to mention that everything about his blog is written to somehow conclude that Apple is some sort of god, even when the source is completely the opposite)
Stay tuned though. My sources tell me he's going do a really clever thing with a dollar sign in the middle of "Microsoft" next week.